So many children go through a ‘fussy-eating’ phase, which can be extremely worrying for parents. PaediaSure Shake is an easy way to get essential vitamins and minerals into kids during this tricky period, unfortunately not many people new about it despite being listed in Boots.
Using an insight that mums only want what’s best for their kids, I helped create an emotive, positive campaign showing happy kids having loads of fun. It helped dramatically increase product awareness, while effectively navigating pharmaceutical restrictions, leading to it remaining on the shelves in Boots and getting listed in Asda and Ocado too.