Barbour is a true love brand. Its rich heritage and quality clothing has helped it become a British icon. Plus, they’ve always moved with the times, including developing their brand. However, with several different ad agencies creating their communications, they needed to develop greater consistency and a new, more contemporary tone of voice that was reflective of their new positioning.
The comprehensive document not only gives a clear direction of tone, useful writing tips and a solid understanding of the brand, it helps inspire those that write for Barbour. By filling you with a sense of pride heps ensure every piece, from a single post to a whole blog series, is excellently crafted.
The full guidelines contains nearly 60 pages, just a few of those have been included here as examples.